Gorillaz

http://www.youtube.com/watch?v=Tq7Ovshz1UI


The Gorillaz were revolutionary back when they hit the underground music scene early in the millennium year but it had taken them two years to get this point, targeting what they believed to be worthy of writing a song over.

What appeared to create the success of the Gorillaz were how they were animators first and song writers second, which allowed them to manufacture unbelievable music videos as well as awesome songs. Tapping into new media technology allowed the public to see the band on computers in their own homes and so the bands popularity spread through word of mouth; helped by the air of mystery surrounding the band as nobody really knew who were controlling the animated toons.

The particular video that I am writing about is titled, Gorillaz 19-2000 and is one of the first songs that the band made. My reasons for choosing the video are perhaps a little simple but then that could also represent what the video is about as it makes little or no sense.

The animation throughout the video is superb which in itself is a great marketing tool as viewer quickly becomes engrossed in the bizarre storyline of the video, quickly establishing a sense of relationship with the toons and a feeling that they wish to find out more about the band. Which can be done at the Gorillaz website which allows the user to tour the bands headquarters, inspecting not only their individual bedrooms, kitchen and loo, but also play games. This interactive feature alone adds another dimension to the animated world, allowing fans almost 24 hour attention, something that a human band simply can’t achieve.

There is a separate, serious website which holds information on the bands next alums and singles plus also the dates of their next tour. It is difficult to believe that an animated band is able to tour on the stage, but due to many of the bands songs featuring formed groups such as D12 the audience wont be disappointed by viewing not only animated sequences/ movies but also witnessing other famous bands perform at the same time. Perhaps it is fair to say that the Gorillaz are not just a band but are instead a project which shows of a multiple of different media while trying to make comments on the worlds situation.